TOWN TALK POLISH 'Shine On'

The Brief

To repackage the dull original Town Talk Polish boxes with a more contemporary feel.

The Solution

Logan Robert Windett's previous packaging design for TTP lacked in shelf presence and merchandising appeal. It was difficult to distinguish one product type from another and the range lacked premium presence. The typography was handled with a more modern approach and we created a strong brand appeal with the introduction of photography. This highlighted the use of polish 'for every occasion' featuring on the packaging and appealing to the specific audience. The packaging was distinguishable through colour identification and labeled on the bottle and the packaging.